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Posted 04 October 2012 - 08:13 AM
Posted 04 October 2012 - 08:56 AM
Basically, the idea is that what we do is provide information for people who are out there looking for it, as opposed to grabbing them and giving them information whether they were looking for it or not, the way something like a commercial spot on television would.
I don't personally care for the term because 1) it's not unique -- telemarketers have used it for decades and 2) I don't think it's sufficiently specific. After all, having a listing in the Yellow Pages could be called inbound marketing, since you're putting your information out there so people will find it when they're looking for it. While we're not just dealing with search engines (and for many of us, that was never the case), we are doing marketing on the web. Consequently, on the days when I don't call myself an SEO, I use terms like "web marketing," "online marketing," or "internet marketing".
Posted 04 October 2012 - 09:02 AM
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