16 replies to this topic

[dragonlady7]

I think you should have one stock all-purpose one that you use for people you don't know about, definitely, but it might be a good idea to have a couple of set variations. Like, if you're talking to someone who is unlikely to know much about a computer at all, you'd have to make sure to not use anything too techy-sounding, but for someone who probably does something very similar to what you do, you'd best not sound like a simpleton.
But, it still seems to me that if you come up with a really good line, you should be able to use it for anyone and have them understand the gist of what you do.
"I help businesses get their websites found by people who need to find them." You shouldn't be explaining technical details in your elevator pitch; they don't have to know how you do what you do. If they're interested, they'll ask. If they're not interested, they didn't want to know anyway. The key is to make it sound interesting enough that they'll ask.

[torka]

Sorry for the delay in posting this. Been busy the past couple of days (I guess that's A Good Thing, though, right?).

Robert Middleton's site is Action Plan Marketing. I've found his free 24-page marketing plan workbook and newsletter to be very helpful, especially for people like me who haven't really had much exposure to "marketing" in the past. It's especially useful because his whole orientation is toward marketing service professionals, which is what we are. He calls us "info gurus".

Hope this is helpful!

--Torka