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Can Robots.txt Affect Ppc

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3 replies to this topic

#1 BeGlobal


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Posted 13 September 2012 - 05:00 PM

Hi Guys,

My client's site, old-domain.com was penalized by penguin and lost all of its rankings. He used to pay Adwords for the site as well.

After a long time he decided to de-index the site using Google Webmaster Tools and blocked search engines using robots.txt. Pretty soon the site was deindexed, and he moved the website and its content to new-domain.com (he didn't redirect at all as he wants a fresh new start), after a few weeks the site got indexed by Google.

What do you recommend to do with the PPC, continue paying adwords for the old-domain which is blocked by robots.txt? or remove the site completely, and start doing the adwords for the new domain?. Does it make any difference?


Edited by BeGlobal, 13 September 2012 - 05:09 PM.

#2 Jill


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Posted 13 September 2012 - 07:59 PM

I think I'd use the new site. Why manage both? I suppose if the old site had really good quality scores and did really well in adword, there might be reason to consider keeping it for Adwords though

#3 chrishirst


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Posted 14 September 2012 - 07:12 AM

And I agree with the QS of the 'old' URIs, and you should take note that Adwords campaign landing pages cannot be redirected.

Edited by chrishirst, 14 September 2012 - 07:12 AM.

#4 BeGlobal


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Posted 14 September 2012 - 11:10 AM

I will keep the old domain blocked with robots.txt and I will use it for adwords, as it does have a high QS, and do the SEO on the new domain.

Thank you very much for the advice!

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