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12 replies to this topic

#1 fortop

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Posted 13 September 2012 - 01:03 PM

Hi,
I have a client that is wanting to focus on other countries. Mainly Germany..
I've never done this and my concerns are the language. Would i need a site written in German?
What about hosting, is it better to host a site in the country your targeting?
Any suggestions?
Thanks.

#2 chrishirst

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Posted 14 September 2012 - 07:08 AM

I've never done this and my concerns are the language. Would i need a site written in German?

There is obviously more chance of a German language URL being shown to German search users who are searching using German words or phrases.

A document that talks about 'schnitzengruben' is more likely to be shown than one that talks about 'sausage' (see Blazing Saddles for reference)

Not as much as it used to be. IPs do not necessarily resolve to the location of the server, they resolve to the country that the registered 'owners' offices are in.

#3 Jill

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Posted 14 September 2012 - 07:33 AM

You may also want a German .TLD

#4 Mikl

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Posted 14 September 2012 - 09:00 AM

Would i need a site written in German?


If the customers are German, then if coure the site needs to be written in German. I would have thought that was fundamental.

If it is your job to develop the content for the site, you'd better find someone who you can subcontract that to, bei allen Geschwindigkeiten. Do that before you start worrying about URLs and hosting.

Mike

#5 fortop

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Posted 14 September 2012 - 09:26 AM

Thanks for the replies..

'I would have thought that was fundamental.' Not really, according to the client there are many USA Mustangs in Germany. And they have to order from USA to get parts..

But i've already told them they should look for someone in Germany for best results. I see the language barrier being a big problem for me.
Thanks again

#6 harpsound

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Posted 14 September 2012 - 10:34 AM

Shameless plug department::

My daughter in law is a native born German translator based out of Canada.

#7 Mikl

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Posted 15 September 2012 - 09:06 AM

.... there are many USA Mustangs in Germany. And they have to order from USA to get parts..


I don't know what a "USA Mustang" is, but I stand by my point. It doesn't matter that they are ordering from the USA. If the customer is German, then the site should be in German. Always remember: The language of business is the language of the customer.

Mike

#8 torka

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Posted 17 September 2012 - 09:38 AM

I don't know what a "USA Mustang" is

I think he's referring to the Ford Mustang car. :drive:

--Torka :propeller:

#9 Mikl

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Posted 18 September 2012 - 01:29 PM

I think he's referring to the Ford Mustang car.


Thanks, Torka. Good to learn something new (not that it affects the point I was trying to make, of course).

Mike

#10 RyanWatson

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Posted 08 November 2013 - 07:42 AM

Hi,
I have a client that is wanting to focus on other countries. Mainly Germany..
I've never done this and my concerns are the language. Would i need a site written in German?
What about hosting, is it better to host a site in the country your targeting?
Any suggestions?
Thanks.

 

Chrishirst has solved the query regarding "How important is the language if you target site in Germany?" I do agree to her. I don't believe there would be any problem with the hosting in other country as long as the content language is country specific and the load time of the website is good.

 

The problem might be if you have hosting on USA and your site is German based, the load speed of the website affects the site traffic and ranking as it will increase the bounce rate.



#11 torka

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Posted 08 November 2013 - 09:59 AM

(BTW, as an aside and merely an FYI: as far as I know -- at least, as of the last time I checked -- Chrishirst is a "he," not a "she." Unless there's something you've been meaning to tell us, Chris? :D )

 

--Torka :oldfogey:



#12 chrishirst

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Posted 08 November 2013 - 11:29 AM

Chrishirst is a "he," not a "she." Unless there's something you've been meaning to tell us, Chris?

 

Well during the week definitely, though I like to keep my options open for the weekend ;)


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#13 torka

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Posted 11 November 2013 - 08:38 AM

:rofl:






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