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Matt Cutts Reveals Google's Updated SEO Copywriting Strategy

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4 replies to this topic

#1 Jill


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Posted 22 August 2012 - 11:00 AM

Karon's been noticing for quite some time that the top sites in Google didn't always have the exact keyphrase used multiple times within their copy. So she went to Matt Cutts from Google to confirm her suspicions--that we no longer need to use keyword phrases as a whole, but should use the individual words contained within the phrases.

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#2 Sarah


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Posted 24 August 2012 - 04:17 AM

So essentially, it's almost like Google just finally decided to back you up on the "write well, write naturally" approach. :thumbup:

#3 chrishirst


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Posted 24 August 2012 - 07:16 AM

Well really they always have done, it's just that as they move closer and closer to their ultimate goal of "natural language processing" (and no, that's not the same as "Latent Semantic Indexing/Analysis"), It becomes more obvious.
Well that is assuming you choose to see it rather than sticking blindly with the "experts" and their "words of wisdom" from the last century.

Edited by chrishirst, 24 August 2012 - 07:17 AM.

#4 1dmf


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Posted 03 September 2012 - 03:24 AM

Does this mean more and more people will have to surround their search in quotes to get an exact match because G! will be using
synonyms that perhaps are unwanted.

If I wanted to search for those words, I would have typed them in my search!

There is nothing worse than a computer trying to second guess what I want, just like inteli-search as you type - agghh!

#5 Jill


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Posted 03 September 2012 - 12:16 PM

Could be. I've been using quotes for quite some time for best results.

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