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Changed Domainname, Now Contact Each Webmaster To Update Links

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3 replies to this topic

#1 James2


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Posted 19 August 2012 - 12:46 PM


We changed our domain name from xyz.com to abc.com but the content remains pretty much the same and
it's the same company. So we only changed the domain name.

Now we have a question about our existing backlinks.
Is it true that Google removes a tiny little bit of PR when transporting a old URL to a new URL via a 301 redirect?
Does Google remove some PR value across the 301 redirect?

If so, should it be recommend to contact the webmasters of each site to ask to update their backlinks
to our site? So that we don't lose that value?

This is what Google says:
"Ideally, you should contact the webmaster of each site that links to yours and ask them to update the links to point to the page on your new domain" http://googlewebmast...-your-site.html

Please advice.

#2 Jill


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Posted 20 August 2012 - 07:30 AM

Yes, that's the recommended advice.

#3 Michael Martinez

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Posted 21 August 2012 - 02:23 AM

They also say, "...If this isn't practical, make sure that all pages with incoming links are redirected to your new site. You should also check internal links within your old site, and update them to point to your new domain...."

Don't start a long journey that you cannot finish in a reasonable amount of time. You should not be worrying about losing some of your PageRank through 301-redirects. Just make sure you never let the old domain go because regardless of whether you contact all those Webmasters, you may end up implementing the 301-redirect anyway.

Many Webmasters will not change links. Such requests become an annoyance.

#4 Mikl


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Posted 21 August 2012 - 10:08 AM

Re contacting the webmaster of each of the linking sites: I wish you luck doing that.

I've been in this situation. In the majority of cases, the linking site had no contact details, or the contact details were for someone other than the person responsible for the site, or the contact failed (such as a bounced email), or my request was ignored.

I suspect that many businesses pay someone to set up a site for them; that person finishes the job and moves on; and no-one in the business knows how to make changes to the site. Or, they have been told how to do it, but they have no compelling reason to do so.

By all means, try to contact the webmasters in question, but don't bank on a high response rate.


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