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Penalised Website Wants To Advertise With Me....

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4 replies to this topic

#1 toolongsinthescreen


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Posted 11 July 2012 - 06:09 AM

I was contacted recently by one of my competitors who asked if they could take out a site wide banner on my site. This is something I would normally be happy to do, of course it would be a no follow link on the banner so no PR is passed on, but the advertiser would benefit from the click troughs they would receive from my site.

However i have a dilemma....the potential advertiser has told me the reason he wants to buy the banner on our site is because he was hacked recently and poker, porn, loan links etc. were put onto his website he has lost all his rankings and has been demoted to page 9 for many of their targeted key phrases.

If what he is saying is true i am not sure i want to link out to him from my site.

It is a relevant link and we are both in the same industry and he claims to have cleaned up the site after the incident, however is it worth the risk of linking to the site that Google could potentially still see as a bad neighbour?

Opinions welcome.

Thanks in advance guys,


#2 Jill


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Posted 11 July 2012 - 10:00 AM

As long as you nofollow the links it shouldn't be a problem, IMO.

#3 Mikl


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Posted 11 July 2012 - 10:56 AM

Leaving aside the SEO implications, I wonder why you are happy to accept this advert.

Given that the site is a competitor, why would you want to send visitors to them? After all, every visitor who clicks on the banner is a potential customer that you've lost and your competitor has gained.

Of course, if the money you receive for the advertising is more than what you would have made if you had kept the customer, that's another matter. If so, it would be right to accept the advert. But are you sure that's the case?


#4 piskie


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Posted 11 July 2012 - 02:07 PM

I would just say no for a number of reasons.
But basically there dosn't seem to be enough positives to offset the negatives significantly enough to give a Competitor a leg up.

#5 toolongsinthescreen


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Posted 12 July 2012 - 05:50 AM

Thank you for your replies guys, they are not a direct competitor as such.

Our business model makes money by being a resource on a particular area then selling advertising space, we don't sell a physical product, so we are not losing out anything really by sending clicks to them.

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