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Penalised Website Wants To Advertise With Me....
Posted 11 July 2012 - 06:09 AM
However i have a dilemma....the potential advertiser has told me the reason he wants to buy the banner on our site is because he was hacked recently and poker, porn, loan links etc. were put onto his website he has lost all his rankings and has been demoted to page 9 for many of their targeted key phrases.
If what he is saying is true i am not sure i want to link out to him from my site.
It is a relevant link and we are both in the same industry and he claims to have cleaned up the site after the incident, however is it worth the risk of linking to the site that Google could potentially still see as a bad neighbour?
Thanks in advance guys,
Posted 11 July 2012 - 10:00 AM
Posted 11 July 2012 - 10:56 AM
Given that the site is a competitor, why would you want to send visitors to them? After all, every visitor who clicks on the banner is a potential customer that you've lost and your competitor has gained.
Of course, if the money you receive for the advertising is more than what you would have made if you had kept the customer, that's another matter. If so, it would be right to accept the advert. But are you sure that's the case?
Posted 11 July 2012 - 02:07 PM
But basically there dosn't seem to be enough positives to offset the negatives significantly enough to give a Competitor a leg up.
Posted 12 July 2012 - 05:50 AM
Our business model makes money by being a resource on a particular area then selling advertising space, we don't sell a physical product, so we are not losing out anything really by sending clicks to them.
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