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Optimize Short Tail Keyword By Optimizing Long Tail Keyword


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6 replies to this topic

#1 Santosh

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Posted 09 July 2012 - 01:23 AM

Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?

#2 chrishirst

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Posted 09 July 2012 - 05:10 AM

Possibly.

"cheap coat stand" as a phrase is made up of THREE words, so it means that you are also including these combinations

1: cheap
2: coat
3: stand
4: cheap stand
5: cheap coat
6: coat stand
7: stand cheap
8: coat cheap
9: stand coat
10 coat stand cheap
11: stand coat cheap
12: cheap coat stand

That is TWELVE possible combinations of words and phrases in that ONE document that it may be shown to users when they search.

Just a general thought.

Does someone asking this question indicate that people are finally starting to challenge the "experts" "you most important keywords" mantra?

#3 BusinessWebDesigns

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Posted 10 July 2012 - 12:49 AM

In my opinion, google with give you additional ranking love if you rank for cheap coat stand, and then you want to start ranking or improving coat stand.

#4 chrishirst

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Posted 10 July 2012 - 05:12 AM

In my opinion, google with give you additional ranking love if you rank for cheap coat stand, and then you want to start ranking or improving coat stand.

Nope. Just because a URL is shown for a three word phrase does NOT mean that it WILL be shown for a "two words out of the three" phrase.

#5 Santosh

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Posted 10 July 2012 - 07:48 AM

Nope. Just because a URL is shown for a three word phrase does NOT mean that it WILL be shown for a "two words out of the three" phrase.

You mean It is complete myth?

#6 Jill

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Posted 10 July 2012 - 08:56 AM

It's not that it can't show, it's just that it won't necessarily show. The shorter phrase is likely more competitive, i.e. there will be more pages that happen to be using that phrase, in existence.

#7 Michael Martinez

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Posted 10 July 2012 - 06:41 PM

Most sites tend to get better conversions out of the longer expressions anyway, so it's much more optimal to focus on those terms.




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