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A Question About Exact Matching Keywords

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#1 Jakobia


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Posted 04 July 2012 - 06:28 PM

When you use exact matching you get possible highest quality score. Should you always use this tactic so you dont wast your money?

#2 chrishirst


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Posted 05 July 2012 - 07:45 AM

Only if you are confident that the exact match will bring sufficient conversions to make it worthwhile,

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