Does anyone have any tips regarding websites with many pages? Would you optimise the main site for general terms, and then become more specific as the pages become more detailed? Also, how may target phrases would you choose for both the general page, and the more specific pages?
Cheers,
James
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Website / Webpage Optimisation
Started by
JamesW
, Aug 22 2003 06:08 AM
2 replies to this topic
#1
JamesW
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- 529 posts
One who makes no mistakes, never makes anything
- Location:North-West England
Posted 22 August 2003 - 06:08 AM
#2
donaldcroswell
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HR 2
- Location:Sydney, NSW Australia
Posted 22 August 2003 - 06:40 AM
Hi James
Try and determine the keywords for your pages with regards to what each page is for. If your site sells widgets, try and optimise your default page as buying widgets or quality widgets or whatever wordtracker comes up with. You will soon find that there are just as many keyphrases out there as you have pages.
Once you have done your main page, start the other pages the same way. If you have pages like large widgets or blue widgets or widgets from Utah, then optimise your pages for those key phrases.
Use wordtracker and type in your page description like 'widgets in Utah' that will give you an idea of the best phrases to target(Utah widgets, Salt Lake City widgets,cheap Utah widgets, quality Utah widgets, widgets from Utah). Then optimise for those.
Optimise each page for the keyphrases that best suit the page. This also helps bring quality visitors to your site. If they search for cheap Utah widgets and you actually sell cheap Utah widgets, then you are off to a good start. If you optimise for cheap Utah widgets because lots of people search on that phrase, and you don't actually sell cheap Utah widgets, then you will be bringing lots of people to your site that are looking for something you don't have. Lots of optimising, lots of hits, but no sales.
Because the phrases are usually pretty similar, I optimise a page for 5 or 6 variations of the most frequently used. Its not too hard because the variations are usually the same key words just in a different order with different operators in them. Sometimes if there is a really specific page, I will only optimise for 2 or 3 phrases because I haven't found enough variations on that phrase that seem to be used.
Hope this helps and anyone who feels as though I might be leading astray, please put in some comments. I haven't been doing this for long but I think I am getting the idea.
Cheers,
Don
Try and determine the keywords for your pages with regards to what each page is for. If your site sells widgets, try and optimise your default page as buying widgets or quality widgets or whatever wordtracker comes up with. You will soon find that there are just as many keyphrases out there as you have pages.
Once you have done your main page, start the other pages the same way. If you have pages like large widgets or blue widgets or widgets from Utah, then optimise your pages for those key phrases.
Use wordtracker and type in your page description like 'widgets in Utah' that will give you an idea of the best phrases to target(Utah widgets, Salt Lake City widgets,cheap Utah widgets, quality Utah widgets, widgets from Utah). Then optimise for those.
Optimise each page for the keyphrases that best suit the page. This also helps bring quality visitors to your site. If they search for cheap Utah widgets and you actually sell cheap Utah widgets, then you are off to a good start. If you optimise for cheap Utah widgets because lots of people search on that phrase, and you don't actually sell cheap Utah widgets, then you will be bringing lots of people to your site that are looking for something you don't have. Lots of optimising, lots of hits, but no sales.
Because the phrases are usually pretty similar, I optimise a page for 5 or 6 variations of the most frequently used. Its not too hard because the variations are usually the same key words just in a different order with different operators in them. Sometimes if there is a really specific page, I will only optimise for 2 or 3 phrases because I haven't found enough variations on that phrase that seem to be used.
Hope this helps and anyone who feels as though I might be leading astray, please put in some comments. I haven't been doing this for long but I think I am getting the idea.
Cheers,
Don
#3
JamesW
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- Active Members
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- 529 posts
One who makes no mistakes, never makes anything
- Location:North-West England
Posted 22 August 2003 - 07:52 AM
Don,
Sounds good to me!
Thanks,
James
Sounds good to me!
Thanks,
James
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