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Qs Too Low Despite Care Taken
Posted 29 May 2012 - 01:18 AM
For an account managed by my team, we are experiencing too Low QS even for the Brand Keywords.
We have taken steps such as - Removing irrelevant keywords, using tightly themed groups, having relative ad copy for a set of keywords etc.
Still unable to improve the QS thing and that's hurting us.
We have also asked Google to evaluate our account for any tech issue and got 'generic' answer such as - QS is as per relevancy, and they follow x yz policy and so on....
Can anyone from the group suggest exact steps or check points for improving QS in this case?
Thanks for your time.
Posted 29 May 2012 - 04:29 AM
Above that has to come from performance history, such as an improving CTR.
Posted 29 May 2012 - 09:47 AM
Posted 17 June 2012 - 06:36 PM
There are some super competitive markets were big companies are spending millions of dollars per month and if you want to get in action, you have to spend a lot of money and time slowly slowly creeping up on the competiton by ever improving CTR which improves your Ad rank
Posted 09 August 2012 - 12:53 PM
So the question is, how to improve CTR? Well, using the right keywords is a good start. Then, create compelling ads that make people want to click and find out more on your page.
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