4 replies to this topic

[spravin]

Hi,

For an account managed by my team, we are experiencing too Low QS even for the Brand Keywords.
We have taken steps such as - Removing irrelevant keywords, using tightly themed groups, having relative ad copy for a set of keywords etc.

Still unable to improve the QS thing and that's hurting us.

We have also asked Google to evaluate our account for any tech issue and got 'generic' answer such as - QS is as per relevancy, and they follow x yz policy and so on....

Can anyone from the group suggest exact steps or check points for improving QS in this case?

Thanks for your time.

~ Pravin

[chrishirst]

Depends on what your quality score is aleady, You could score 8 max for the landing page and display URL and advert "relevance", the last time I used Adwords, I've not read anything to the contrary recently.

Above that has to come from performance history, such as an improving CTR.

[Jill]

Are you pointing the ads to the most relevant page for the themed keywords?

[CheekyGuy]

I'm gonna take a guess and say that the Brand keywords targeted are quite competitive. When a keyword is competitive like that it can take a while in order to get a decent quality score. By default your QS isn't that great because it has no past CTR history. In order to get a good CTR you need to have relevant ad copy which is sells what the buyer wants well. But it also has to be in a prominent location like up to in order to get the clicks. So you're trapped in a chicken and egg dilema. You need to get to the top by getting a good quality score, but to get a good quality score it helps a lot to be up top.

There are some super competitive markets were big companies are spending millions of dollars per month and if you want to get in action, you have to spend a lot of money and time slowly slowly creeping up on the competiton by ever improving CTR which improves your Ad rank

[LucidWebMarketing]

Most of QS is your CTR compared to that of competitors. It's likely a simple standard deviation calculation where the average is set at QS=5. In other words, if your QS is 5, your CTR is average. This is normalized by position.

So the question is, how to improve CTR? Well, using the right keywords is a good start. Then, create compelling ads that make people want to click and find out more on your page.