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Adding Negative Keyphrases In Adwords


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2 replies to this topic

#1 mountainbound

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Posted 15 May 2012 - 07:55 AM

Hi all,
I haven't been able to find much about filtering out two or more word phrases from Adwords keyword groups. For instance, how would I filter out/create a negative keyphrase for "Honda Civic"? -honda-civic, -"honda civic" -[honda civic]?
Thanks!

#2 Sarah

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Posted 15 May 2012 - 03:54 PM

Hi there,

Do you have adwords editor or are you using the browser to manage and optimise your ads?

Sarah

#3 CheekyGuy

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Posted 17 June 2012 - 06:29 PM

Hi all,
I haven't been able to find much about filtering out two or more word phrases from Adwords keyword groups. For instance, how would I filter out/create a negative keyphrase for "Honda Civic"? -honda-civic, -"honda civic" -[honda civic]?
Thanks!



You don't need to use the - sign before your negative keywords any more, you just enter these keywords in the dedicatcated negative keywords list, you can aslo use them at campaign level or ad group level. (be careful with campaign level negative keywords).

-honda-civic is invalid, if you want to ban search phrases that have honda or civic in them you can just enter these two words on their own on a different line

"honda civic" will bar the phrase honda civic from appearing in the search term. So if you were selling car accessories for all cars except for honda civic then this would be an ideal place to use it.

[honda civic] is more precise and will bar search terms that are exactly honda civic no more, no less from having your ad placed. There are a few rare occasions where you might use this, but it's a bit inane and there are far more effective ways to bar search terms than this.




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