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Targeting On Other (Better) Keyword With Good Ranking On Current Keywo


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#1 Royw

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Posted 09 May 2012 - 06:13 AM

Hi,

A website I manage is scoring very good in the google search results on keywordX (position 3).
But, after an analyse i found out, that there are a way more searches on keywordY. (100% more).

What do you think I have to do?
Replace all keywordX words by keywordY words?
Both competition is high: 0.97.

Is it easy to get back to keywordX when Y is not working?

I'm looking forward to your replies

Roy

#2 Jill

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Posted 09 May 2012 - 07:08 AM

You should be targeting numerous keyword phrases not just one, so this shouldnt be a problem.

#3 Royw

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Posted 09 May 2012 - 07:23 AM

Also when the words are completely different, with exactly the same meaning?
I think it's very confusing for the reader?

Beside that; the keyword density for one particular phrase is going down on that way, isn't this affects the current ranking?

#4 Jill

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Posted 09 May 2012 - 08:59 AM

Are you saying you only have a 1 page website?

#5 Royw

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Posted 09 May 2012 - 09:51 AM

No, but the mean topic is are the keywords.

It's a Dutch website, about a memorial jewelry brand.
In Dutch, you can call it (translated) memorial jewelry or literally translated ashes jewelry (is this a normal word in English?)

Edited by torka, 09 May 2012 - 10:12 AM.
remove unnecessary link to website


#6 bloghands

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Posted 09 May 2012 - 05:35 PM

This is a bit confusing... Jill is right you should be targeting more than one keyword per page. More specifically one theme per page. Matt Cutts of Google has used "thumb drives" to illustrate this before.

If you sell Thumb Drives you should optimize your site for the various different ways users would describe your content.
  • Thumb Drive
  • USB Drive
  • USB Stick
  • Flash Drive
If there are many more users phrasing it differently than you already have it you should start using that phrase. I'm not saying you should replace every instance, just mix it up. Use one phrasing in your title and another in the header of the site. If you're really set on using it a certain way to avoid confusion then create different pages for each phrasing... just make sure the content is different.

#7 Jill

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Posted 09 May 2012 - 11:04 PM

So if it has more than one page then you have the opportunity to target more than one phrase.

What's the problem?

#8 Royw

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Posted 10 May 2012 - 03:53 AM

Okey, than I think i'll use the two phrases. Thank you!




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