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Traffic Vs Adsense

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#1 sergiuliano


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Posted 27 April 2012 - 02:08 AM

According to Google Analytics the traffic for one of my websites went down after the latest Google Update from 6500 unique visitors/day to 4900 unique visitors/day , strange is that Adsense went down with 50% on daily incommings in the same time.

What could be the reason for this gap between analytics and adsense % ?

Shall it be ranking changes on different CPC keywords ?

Edited by sergiuliano, 27 April 2012 - 02:30 AM.

#2 Mikl


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Posted 27 April 2012 - 05:51 AM

According to this article, there are at least eight possible reasons for a difference between the AdSense report and your analytics figures:

Why don't my page views in AdSense match my website's stats?

I've also seen this kind of discrepancy, although not on the same scale as the figure you mentioned.


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