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Landing Page For Sem
Posted 12 April 2012 - 04:32 AM
I would like to know from the experts, how a Paid search destination URL should be designed.
Concern is - should it be as equivalent as a static page with keyword density and all best SEO practices?
Posted 12 April 2012 - 01:28 PM
Clearly, if you're excluding the landing page from search, you don't need to do all the usual stuff you'd do to optimize a page for search.
That said, you DO want to be sure to use the same phraseology and language that you used in the ad that attracted the click in the first place. You want the PPC visitor to immediately think to themselves that they've found the right place, and the best way to do that is to mirror the language that brought them there to start with.
(By the way, generally speaking around here "keyword density" isn't included as an "SEO best practice" in the first place. )
Posted 18 April 2012 - 06:32 PM
Hope this helps a little.
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