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New Url Or Folder Off Existing Site?
Posted 07 April 2012 - 09:55 AM
My question is this. The site is on a different CMS, etc., but the overall experience on the site is similar to the parent DMO site in terms of creative. The client has a brand new domain that they purchased for this initiative, but we are also considering mapping the parent site URL to the new culinary site.
New Themed Site: www.regionalsite.com/theme/
My fear is that if I take the approach of the new URL that it will take forever for the site to build any link clout at all, as the client doesn’t really get the fact that working a link strategy is so critical. However, I know that having links from the regional site over to the theme URL will have an impact.
Also, if I do take the approach of mapping the URL to a new folder off of the parent domain, do I risk that 2nd tier links on the micro-site will have a challenge indexing as they will essentially be on tier 3?
Any advice would be appreciated.
Posted 07 April 2012 - 02:28 PM
If YOU treat it as a seperate entity, so will search engines and visitors.
If you treat it as an integral part of one site spanning several domain names, so will search engines.
You have to remember that SEs don't index pages or sites they index URLs and it does NOT specially matter if those URLs belong to the same parent or not.
And there is no "theming" or "categorising" for all the pages on a parent domain name.
Edited by chrishirst, 07 April 2012 - 02:29 PM.
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