Keywords Unavailable jumped from 12% to 22% in March. What does Google want us to do?
Two sites I manage jumped from an average of 12% keywords not reported (Jan & Feb) to 20% and 26%, respectively, in March. GWT queries reports only 40% of all of the actual natural clicks to these two sites.
What does Google expect honest search marketers to do when we can no longer accurately report the natural keyword segmentation of traffic? We search marketers are held accountable for time and effort we invest in increasing site traffic for the most relevant keyword phrases.
How will we be able to measure natural keyword traffic accurately in the future?
At this rate, we're only a few months away from most of the keywords being blocked.