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Small Business Seo - On Or Off Page?
Posted 29 March 2012 - 10:20 AM
For small businesses with a tight organic search marketing budget, does anyone have any insight into whether on or off-page optimization would yield longer-lasting results? What about faster results?
I don't want to put all my eggs in one basket, but am limited on time and money. Should I focus on time & budget on solid blogging/increasing social media engagement or on keyword research/creating on-page content?
Posted 29 March 2012 - 11:14 AM
Posted 29 March 2012 - 12:40 PM
Should I focus on time & budget on solid blogging/increasing social media engagement...
That is both on page and off page SEO. So yes, you should do that.
Posted 12 May 2012 - 09:26 AM
There are plenty of off-page optimization nowadays and most of them are free. However, you only need to choose what works well for your niche. For example, if your niche is about tennis, just regularly participate in forums and networking sites which talk about tennis strategies.
Posted 13 May 2012 - 12:13 AM
Posted 14 May 2012 - 10:40 PM
Be very careful with getting to focused on on-page optimization especially this year. I recently was dealing with a client who got obsessed with squeezing every bit of juice out of his on-page optimization and now his site has been hit by the over-optimization(penguin) update by Google. Don't abuse keywords... use them when and where it makes sense.
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