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302 Redirect Question

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4 replies to this topic

#1 Kris


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Posted 20 March 2012 - 05:41 AM


Is there any disadvantage of setting up my website to do the following...

Instead of all visitors directing to:


I use a rule in htaccess to forward them to:


Would this affect my SEO ranking?

Is it bad or is it OK but not really achieveing anything?

Thanks for reading and any responses.

#2 danielmarriott


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Posted 20 March 2012 - 05:44 AM

Its okay to do but what is the reason for doing this?

#3 Tiggerito


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Posted 20 March 2012 - 06:51 AM

My first question would be, why do you want to do that anyhow?

To some tech stuff...

A 302 redirect is a temporary redirect. Search Engines take this as a signal to keep to source URL in their index and to assume that some time later the page will stop redirecting or maybe get redirected somewhere else.

This means your home page (root domain) will keep any ranking it gains due to links to the home page.

You're welcome page may be what Google shows but Google is keeping things separate until you make up your mind.

Here's where you may start getting problems...

As people get redirected to your welcome page, there is a good change they will bookmark, post or link using that welcome page, not the root domain.

So you will probably start getting a split in your backlinks to the two separate URLs. You will still get links to the root domain purely because it is the root domain.

Splitting your backlinks means you will be splitting your ranking. You may end up with two pages that don't quite make it in the search results, as opposed to one that does.

3 Alternatives:

Don't do it!

Do a 301 redirect. This way the welcome page should get all the ranking, but you will suffer a leakeage of pagerank with links to the root domain.

Don't do it!

So back to the first question.

Why do you want to do it? Is there some compelling reason to make things complex?

p.s. Like the new forum guys :shades:

#4 Jill


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Posted 20 March 2012 - 09:08 AM

As long as you do it via a 301 redirect it's fine, imo.

#5 qwerty


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Posted 20 March 2012 - 08:21 PM

I have to echo the two other folks who asked why you want to do this. If it's a 302, is it your intention to keep certain content that's currently on the home page indexed, but keep users from seeing it? If it's a 301, couldn't you accomplish the same thing by taking the content on your welcome page and putting it on the home page?

You can do it, and you're not likely to cause any noticeable harm, but I'm not clear on what you hope to gain from it.

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