3 replies to this topic

[suzstephens]

After searching the forum for your opinions concerning fresh content, I don't see any recent responses so I'd like to ask your opinions:

Real estate agents are constantly being told that they need to blog a lot to improve their SEO and that fresh content will make their sites do better in the search engines.

This advice seems to run counter to my actual experience of watching/analyzing stats for real estate websites of both agents who do blog and those who don't blog, as well as of sites that use a system that automatically posts new MLS listings to a site and ping the search engines every ten minutes. I can't see any improvement in ranking for sites with active blogs vs those without. Seems to me that site popularity as indicated by inbound links is still the single most important SEO element.

What do you folks think?

[Jill]

See my video at http://www.inspiredseo.com

[suzstephens]

Thanks Jill — your response confirms my experience. The only real estate blogs I've seen that rank well are a couple whose owners are such fabulous writers that their posts get thousands of backlinks.

[Jill]

Exactly! There has to be a reason for the blog and the updated content. There's no magic to simply having fresh content. It isn't going to make the rest of your site suddenly be awesome!