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Geotargeting A New Domain Without Impacting Traffic To Existing Domain


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#1 Naveen

Naveen

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Posted 14 March 2012 - 01:23 AM

Hello,

We have an existing site, let's say www.xyz.com --- which attracts traffic from all over the world (including the US), though it's primary audience is the UK/ Europe. Most of this traffic is via organic search results on Google.

Now, there is a business case to launch a US-centric website -- www.xyz.us, which will have most of its content from the original site (probably with some localization).

Our goal is that on day 1 when the new site xyz.us is launched, we want all traffic originating from the US (and may be some other North American countries) to be directed to the .us domain instead of the .com domain.

We don't want to lose any search engine traffic; equally importantly, we want this to be done in a manner that is seen by the search engines as a legitimate technique.

Could you please suggest a suitable approach for this?

Thanks in advance,

Naveen.




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