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Rich Snippet For Product Page Helps Seo?

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2 replies to this topic

#1 samfing


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Posted 28 February 2012 - 01:26 PM

Schema.org has rich snippet for product page. I was wondering if anyone has seen any benefit by implementing this on e-commerce product page. I am curious to know what would be SEO benefit. Will product page start ranking in the search result all the sudden?

#2 Jill


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Posted 29 February 2012 - 09:16 AM

Rich snippets are for how the search engines might display your information. So no, it won't make a page that is not already showing up for a search query to suddenly show up for it.

#3 Mikl


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Posted 29 February 2012 - 09:23 AM

I use rich snippets for a recipe site. They allow a user to refine a search by specifying a maximum prep time, number or calories, whether to include or exclude specific ingredients, and so on.

As Jill says, this doesn't affect ranking in any way. But, if a user clicks the link that says they only want to see recipes, then any pages that don't have recipe-specific rich snippets would be excluded. So, for that reason, it's worth having them.

That said, I can't believe that many users do click on that link, or use any of the other recipe-specific filtering options. My guess is that the vast majority just visit the first few pages in the results until they find a recipe they like.

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