See my anchor text link spam article.
I'm with Jill.
Wow, Jill !!! You said this --
If Google doesn't want to (or doesn't know how to) not count spammy links, perhaps this is an opportunity for Bing to set itself apart and become the better search engine.
I couldn't agree more.
I just add -- if Google would set rules that are clear, people would follow them. "Just say no!" When Google says, "if you use anchor text with keywords, we will penalize your site no matter who you are." Website owners would stop, for the most part. The only people that would continue is website owners that have hundreds of low quality sites and they can afford to burn some of them -- a who cares, we'll just build some more mentality. Google can continue their goofy war and have a high old time chasing them down.
Instead, Google uses a "You should be very afraid!" approach and then does nothing or randomly penalizes, who knows what they are doing. It all makes no sense and gets no meaningful results.
The problem that arises by Google not being clear and then not doing what they say, is people keep doing it because it works. And it does. And their competitors are doing it so they have to or be relegated to the 2nd or later page, relative irrelevancy. And, Google must be O.K. with it because they don't say it's not O.K. and their algorithm rewards it. It's a vicious cycle.
So when is Google going to take control and play a leadership role rather than hope that fear takes care of it all? -- when there is a serious threat to their business model, that's when. Maybe that threat is Bing, I hope so.
Google puts businesses into no win situations -- if their competitors don't put them out of business, Google will.I'm tired of this childishness that is Google's internet. I want out.
A note for honesty and clarity -- there is nothing in the Quality Guidelines that says you can't use anchor text. There are many ways to market/advertise that will encourage the desired anchor text and that practice is within the Quality Guidelines, too.
The real answer isn't to point fingers at businesses that use a practice we disagree with because that's the way we think the internet "should be."
It's up to Google to decide what kind of business model they want to have or they may very well loose out to Bing.
Or, they may loose out to consumers. If the average internet user knew about all of this, they may not be as interested in Google's products. What if everyone stopped clicking on PPC ads and started entering the URL in the search box instead? There are plenty of other monetary signals that consumers can send to encourage Google to change too. Chrome, G-mail, Android Phones, Google's Browser -- what if everyone stopped using those?
Edited by ChuckFinley, 25 April 2012 - 06:22 PM.