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Linking Content Pages
Posted 22 February 2012 - 12:46 AM
Any insight on this would be very appreciated. My website is very new so I've been trying to do as much link building as I can but I'm hoping including plenty of quality content can also help me catch some of my competition.
Posted 22 February 2012 - 03:37 AM
Posted 22 February 2012 - 07:33 AM
But of course you also need an easy way for the customer to get back to the page where they actually purchase the product.
Posted 22 February 2012 - 08:53 AM
You've used the terms "category page" and "category product page." These are usually separate pages. Or do you have it set up so that the visitor purchases directly from the category page? Map out the funnel and be sure not to lead visitors into a dead end. For instance:
Search Engine Listing > Home Page > Mobility Scooters > Article > ??????? You'd need some way to get them back into a position to buy. Perhaps a link at the end of the article would do.
Then, if someone enters from a search listing to the Category Page or Article Page, they will always have a path that leads to a potential sale.
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