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Google Is Heavily Weighting Words In Url
Posted 20 February 2012 - 04:39 PM
Posted 20 February 2012 - 05:13 PM
I don't know... it's just one example. I've always believed that URLs matter, but certainly not that they matter this much. For what it's worth, it's standard operating procedure at my company to care a lot about the URL (which I've come out against a number of times) to the point where some of our articles have crazy long URLs that I believe exist just to throw keywords in.
Posted 20 February 2012 - 06:16 PM
Posted 21 February 2012 - 01:45 AM
Posted 21 February 2012 - 09:44 AM
Certainly it doesn't really warrant appearing for that particular query, but it's another indicator that anchor text is still a highly weighted foctor in the Google algo.
Posted 22 February 2012 - 11:59 AM
Posted 15 March 2012 - 04:52 AM
I'm finding that, for certain types of searches, the results (in Google) are much less relevant than before.
For some of my own searches, I have switched to Bing.
Posted 15 March 2012 - 12:48 PM
Link to Wall Street Journal article dated 14-March-2012. Excerpt follows:
Over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.
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