4 replies to this topic

[skipj]

I have a client who has a 2 year old website with good/fair SEO juice and excellent Adwords keyword quality score juice. The site advertises his New York City business. The domain has www.xxxxxxNYC.com in it. The website copy focuses on his NYC location.

He wants to open a branch office in Connecticut but wants to appear as a stand alone Connecticut business with a separate website that does not mention the NYC home office. I know that duplicating the older website product/services page copy on a new site is a bad thing and is likely to be penalized by the SE's for duplicating another website's copy.

What's the right way to do this?

Is it to duplicate the site but rewrite the copy and the alt-text tags for the many many product photos that he has, so that the copy appears to the SE's as not duplicated from another site? Somehow I think there must be a better way.

[Jill]

Is it to duplicate the site but rewrite the copy and the alt-text tags for the many many product photos that he has, so that the copy appears to the SE's as not duplicated from another site?

I would suggest simply treating it as a new site and forgetting you have the other site. Hire a professional copywriter to do their thing and you'll have a completely different site.

[skipj]

Thanks Jill, I thought so but wanted to make sure....

[jehochman]

You can copy the existing site code and just drop in the new content. No point in spending effort on a new design.

[skipj]

Righty-o
Thanks, Jonathan