I have a client who has a 2 year old website with good/fair SEO juice and excellent Adwords keyword quality score juice. The site advertises his New York City business. The domain has www.xxxxxxNYC.com in it. The website copy focuses on his NYC location.
He wants to open a branch office in Connecticut but wants to appear as a stand alone Connecticut business with a separate website that does not mention the NYC home office. I know that duplicating the older website product/services page copy on a new site is a bad thing and is likely to be penalized by the SE's for duplicating another website's copy.
What's the right way to do this?
Is it to duplicate the site but rewrite the copy and the alt-text tags for the many many product photos that he has, so that the copy appears to the SE's as not duplicated from another site? Somehow I think there must be a better way.
Subscribe to HRA Now!
SEO Class in Chicago, IL
Learn How To Optimize Your Website on July 26, 2013
Looking for personalized in-depth SEO training among your peers?
High Rankings is offering a 1-day customized SEO training class in Chicago. Class size is limited so please sign-up now if you want in!
Are you a Google Analytics enthusiast?
Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE!
www.CustomReportSharing.com
From the folks who brought you High Rankings!
More SEO Content
International SEM | Social Media | Search Friendly Design | SEO | Paid Search / PPC | Seminars | Forum Threads | Q&A | Copywriting | Keyword Research | Web Analytics / Conversions | Blogging | Dynamic Sites | Linking | SEO Services | Site Architecture | Search Engine Spam | Wrap-ups | Business Issues | HRA Questions | Online Courses
Opening A Branch Office - Shooting My Seo In The Foot?
Started by
skipj
, Feb 18 2012 12:44 PM
4 replies to this topic
#2
Jill
-
- Admin
-
- 32,379 posts
High Rankings Advisor
Posted 18 February 2012 - 01:43 PM
QUOTE
Is it to duplicate the site but rewrite the copy and the alt-text tags for the many many product photos that he has, so that the copy appears to the SE's as not duplicated from another site?
I would suggest simply treating it as a new site and forgetting you have the other site. Hire a professional copywriter to do their thing and you'll have a completely different site.
#3
skipj
-
- Active Members
-
- 46 posts
HR 2
Posted 19 February 2012 - 09:09 PM
Thanks Jill, I thought so but wanted to make sure....
#4
jehochman
-
- Active Members
-
- 1,555 posts
Jonathan Hochman
- Location:Connecticut - Land of Steady Habits
Posted 20 February 2012 - 07:34 PM
You can copy the existing site code and just drop in the new content. No point in spending effort on a new design.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users
