I can see the worthwhile in using rel=author for blog posts, articles, news etc, but I can also imagine that it might be useful for product pages on ecommerce sites, too. I just think it might look a bit unusual to see an author in SERPs for a product page.
From a search engine user perspective, if you were to see an author's pic and details next to the SERP for a product page, what might you think? I wonder if seeing something like that would implicitly suggest to a user that the linked-to page isn't a 'buying' page (eg, it's a review)? On the other hand, if product pages were linked to their respective sales or channel manager, could that enhance the level of trust?
I have no opinion either way, but I was curious about what some of you think about such a tactic.
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Rel=author For Product Pages
Started by
jsp1983
, Feb 11 2012 05:26 PM
3 replies to this topic
#2
Jill
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Posted 11 February 2012 - 09:53 PM
If the site is basically just one person (like mine for instance) then sure, why not. But if it's a company with lots of employees it might seem a bit odd and not make sense.
#3
jsp1983
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Posted 13 February 2012 - 01:11 PM
Fair enough. I think it would be interesting to try out... If only to satisfy my curiosity and theory that it might have a trust benefit.
#4
diywebmastery
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Posted 15 February 2012 - 02:43 PM
QUOTE(jsp1983 @ Feb 13 2012, 06:11 PM) 
Fair enough. I think it would be interesting to try out... If only to satisfy my curiosity and theory that it might have a trust benefit.
Wouldn't you use rel=publisher on product pages - so that your logo could show up instead. That might make sense. The way we've been doing it, (but then we are not in e-commerce), is to set up posts as rel=author to show author faces, but rel=publisher for the home page to show a logo - also useful for category and tag pages (in WordPress) where many authors could be listed - so a publisher logo is more appropriate.
Liz
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