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Rel=author For Product Pages
Posted 11 February 2012 - 05:26 PM
From a search engine user perspective, if you were to see an author's pic and details next to the SERP for a product page, what might you think? I wonder if seeing something like that would implicitly suggest to a user that the linked-to page isn't a 'buying' page (eg, it's a review)? On the other hand, if product pages were linked to their respective sales or channel manager, could that enhance the level of trust?
I have no opinion either way, but I was curious about what some of you think about such a tactic.
Posted 11 February 2012 - 09:53 PM
Posted 13 February 2012 - 01:11 PM
Posted 15 February 2012 - 02:43 PM
Wouldn't you use rel=publisher on product pages - so that your logo could show up instead. That might make sense. The way we've been doing it, (but then we are not in e-commerce), is to set up posts as rel=author to show author faces, but rel=publisher for the home page to show a logo - also useful for category and tag pages (in WordPress) where many authors could be listed - so a publisher logo is more appropriate.
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