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Long-tail Keywords Search Volume
Posted 11 February 2012 - 02:03 AM
I'm hoping you can help me out here. 2 questions --
1) When I create a long-tail keyword list, should I care whether the Adwords Keyword Tool shows any search volume for the long-tail keywords I select? All of the long-tail keywords I create show zero search volume and a very low number of pages are returned on an exact match search -- low competition.
2) Is the power of the long-tail because it will rank for many orderings (permutations) of the words in the long-tail keyword phrase (4 or 5 words or more)?
Posted 11 February 2012 - 10:00 PM
For more information please read:
The Great Myth of Longtail Keywords
Posted 12 February 2012 - 02:55 PM
I don't think the order of the words in a long-tail keyphrase matters. For example, I've found that including information on lots of subdivisions to a real estate site will attract lots of visitors who've used a wide variety of keyphrases that include a particular subdivision name.
Posted 22 April 2012 - 09:14 AM
- low competition -> easy to SEO and to rank higher
- CTR for longtails is much higher as the user is looking exactly for the service/info from your page
- small number of searches
- not present in keyword search statistics, so prioritizing them might be a bit more difficult
Posted 22 April 2012 - 05:25 PM
There have been a few studies published (mostly from PPC houses like Rimm-Kaufman) that show the most money (conversions) comes from queries with 4-8 terms (which would include many long tail terms).
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