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Seo And Age Walls (for Alcohol Related Sites)

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#1 therichbrooks


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Posted 10 February 2012 - 09:06 AM

We recently had a new client who's a liquor distributor ask us to optimize their site for the search engines.

However, they need to put one of those age walls (Are you 21 Y/N) on their home page.

Outside of having keywords on the age wall (which might even be pushing what's OK) and a link building campaign, does anyone have any other suggestions of how we can overcome this barrier?

Has anyone else run into this before?

#2 cfreek



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Posted 10 February 2012 - 10:51 AM

I would suggest having all pages have the age wall.

You could have it check a "I am old enough" cookie. If the cookie does not exist, open an overlay/"light box " that ajax loads your verification page. If they say they are old enough, it goes away, sets the cookie, and they can see the page. If they don't, it redirects to a "Sorry, kid. Come back in X years" page.

#3 Michael Martinez

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Posted 10 February 2012 - 02:05 PM

I worked with a major vendor a few years ago. The age wall problem is complex. We used links where possible but it turned out they had microsites which didn't have to have the age wall. For that specific campaign we were able to leverage some of the microsites. Problem is, they didn't all exist for very long. Multi-brand vendors sometimes just don't get the Internet.

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