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Articles, Press Releases, Blogs....do They Need To Make Sense?
Posted 05 February 2012 - 12:51 PM
We currently have an seo firm working for us who have been creating some terrible articles and press releases.
In the initial meeting the rep stated that the articles would all be hand written and related to what we do.
I have recently been going through this months Articles, Press Releases and Blogs and they are shocking.....really bad.... Like a 2 year old has written them. They do not make any sense, have completely the wrong company name and have insert web ad***** here where my web ad***** is meant to go.
I always though that articles, press release, etc,... Were there to encourange the reader to click on your site, for traffic to generate more customers. If a potential customer cannot read the information they will never click on my link. I often read articles and have clicked on the site and bought something, is this not what they are for.
The seo firm have said, don't worry! They are not there to be read they are just there for the link so it doesnt matter if they don't make sense.
Is this true?
Is it just about the link or to drive potential customers to my site...traffic.
Posted 05 February 2012 - 01:45 PM
However, it depends of what your intentions are. If you are looking to build links to your site so that you can rank organically for certain keywords then I would say not to be as concerned about it because those links are pointing back to your site.
If it were my choice, I would find someone else who would write a better article for me. That way I can maximize my investment by getting people to click on my links from the articles and by getting better search rankings from link building.
You can find a lot of good people on elance.com or odesk.com, just look for people with lots of good feedback and you are sure to find someone who will write quality content and build some good backlinks at the same time.
Posted 05 February 2012 - 07:36 PM
If they are not even adding the link that they state it is the purpose of the spam (sorry article), what is it's purpose? Give you a bad image?
They are obviously going for quantity over quality for your links.
Posted 06 February 2012 - 01:57 AM
It doesn't sound like they are providing a valuable service to you, based on what you describe here.
But it also sounds like you may have some unrealistic ideas about what is required for search engine optimization.
Posted 09 February 2012 - 11:05 AM
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