General
Is this site completed or under construction?
Completed, but always a working progress as we try to make the site better
If completed:
How long has the site been up?
The site in its current design about 20 months, however including the previous design (on the same url) 6 years.
SEO
Do you have incoming links?
Yes, we have quite a large portfolio of inbound links dating back from when we originally launched 6 years ago all the way through to the present day.
What keywords are you targeting?
Our site sells accommodation. Hotels, Cottages, Log Cabins etc. customers pay for a listing on the site and in turn we send them clicks to their website or enquires direct via email and telephone.
The area we cover is the North York Moors National Park in North Yorkshire, the Yorkshire Coast & the areas surrounding this.
Hence we target:
North York Moors Cottages, North York Moors Accommodation...etc.
North Yorkshire Cottages, North Yorkshire Self Catering...etc.
Yorkshire Cottages, Yorkshire Hotels...etc.
basically all variations of different types of holiday accommodation in our area.
Do you want your code reviewed for errors or improvements?
Either!
Marketing
Who is your target audience? Think about:
Gender
Nationality
Age Range
Income/Education level
Likes/Dislikes
Our target audience is anyone who is looking to go on a holiday in North Yorkshire, England. In reality this is probably anybody aged over 25 up to 80. It will include a majority of English people, however the area does get tourism from a whole host of countries including USA, Netherlands, Germany, China..
Why is your site different from sites selling/offering similar info/goods/services? Why will someone want to do business you?
Our site is different because of its niche, our customers like us because we focus on a specific area. Many of our customers feel like they are lost amongst 1000s of other properties if they advertise with a big player who covers the whole of the UK or even the world. We are also a small family company and if somebody phones up they will speak directly to me or my dad. We will always resolve any problems quickly, return phone calls and emails fast and offer advice and help where we can. This helps us stand out against our competitors too.
How important is usability?
Usability is very important so that users of any age or IT skill level can easily navigate the site and find accommodation they like, then get in touch with the owner.
What is the purpose of the site? (inform, sell, online community, support B&M business, contact info only, etc)
The purpose is take potential holiday makers and match them up with an accommodation owners which results in them booking a stay with one of our clients.
Design
Do you want design suggestions?
Yes sure, particularly our main navigation.
Of course we are also very interested in any SEO suggestions.
