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Is It Doorway Page?
Posted 20 December 2011 - 03:07 AM
Posted 20 December 2011 - 07:29 AM
Posted 20 December 2011 - 07:49 AM
Many use those types of pages as PPC landing pages, which is fine.
Posted 20 December 2011 - 02:50 PM
Just because a page is orphaned doesn't mean it's a doorway.
However, another abuse for orphaned pages is to create PageRank traps. These are orphaned pages that use the same template as the rest of the site, so they have all the standard navigation links to the rest of the site. But the site doesn't link to them. Instead, the marketer asks other sites to link to the orphaned page, thus drawing in PageRank that is channeled to the rest of the site. The site's visitors never see the orphaned page unless they find it in a search.
While this is technically not a violation of search engine guidelines I feel it is a dishonest practice as it misleads site owners into believing that they are linking to good Websites which are, in fact, simply employing a deceptive marketing tactic for the sake of accumulating PageRank.
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