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Choosing Location For Keywords?
Posted 14 December 2011 - 05:32 PM
Now, I am finding out SEO people charge per keyword so if as a local business owner I had to choose one location as my keyword, which would be best here, South Ozone Park, Queens or New York keeping in mind that I would like to target the ENTIRE New York State?
Posted 14 December 2011 - 06:00 PM
Local search has been re-engineered to take your physical location into consideration (based on your IP address and/or your search preferences if you have set them) so that you don't have to include the name of the town/city where you are searching.
Appending the community name overrides the search engine's default assumption. You may or may not be shown local listings from their business directories.
I would want to look at comparative bids that estimate how much the local and qualified keywords get and the sources of information for that traffic. I am sure the traffic varies by location. I would also want to look at the competitive picture (e.g., how many companies are trying to get local listings, how many have constructed Web pages that are relevant to the community for those keywords, etc.).
Posted 14 December 2011 - 06:08 PM
Posted 14 December 2011 - 06:27 PM
Unfortunately, all google local SEO people who have contacted me here and who are local to NY charge per keyword but the google global SEO folks offer unlimited keywords so I have never understood the reasoning for that
Posted 15 December 2011 - 03:31 PM
Visible no longer offers SEO or search reputation management services.
Posted 05 March 2012 - 12:17 PM
Google in particular automatically propagates locale highly. They almost always know right where the search user is sitting and as you can easily see, they consider stores with a web presence in the area more relevant by default. It doesn't really matter what kind of "schmatzas" your selling as long as that shmatza is typed in to the search bar locality is important in Google search by default.
Yelp went public Friday and the stock soared. Whats their schtick? "Local" do you have a Yelp account? If you don't get one, and get a Google places page and a Bing business portal account, don't forget setting up a Patch account also. Be honest with the info you put in these pages, they will be cross referenced.
I'm not suggesting a mass directory submit. Those should be done manually and set up properly. Name, address, and phone # should be identical on them all.
I'm with Jill on avoiding anyone who charges per keyword. However, if the SEO company is charging a percentage of the cost of insertion into a Google or Bing Adcenter campaign that's a little different as long as your sure they are refining it so that your keyword or key phrase is actually relevant to the searcher. Having 1000 people going to your site looking for Blue shoes when all you have is Black shoes is a waste of money. So if your paying per keyword and click be careful the only one who has anything to gain by a Blue shoe click is your SEO who gets paid for the search "shoes"
Sorry that was a little long winded
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