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Ad Performance Strangeness
Posted 15 November 2011 - 08:07 AM
Ad position/Avg. CPC/ Conversion Rate
Cost-per-conversion is similar because of the double conversion rate/ half CPC thing. CTR is about the same. Google is showing Ad1 4X more often. I could (sort of) understand the lower conversion rate being caused by the ad text but what's causing the lower CPC and higher ad position?
Anyone have any ideas?
Posted 15 November 2011 - 08:23 AM
The positions and CPCs of the keywords the ads are shown in response to, which may vary according to the date and time at which those keywords were triggered and the ads were shown.
Posted 15 November 2011 - 08:48 AM
Could Adwords be automatically selecting one ad over another for particular times (or perhaps particular queries). Those numbers are for a period when both ads are running.
BTW, these numbers stay pretty constant regardless of date so I don't think its just a statistical anomaly..
Posted 15 November 2011 - 09:31 AM
From the data you've given us, I'd try pausing Ad1 for a while and seeing what happened ...
Posted 15 November 2011 - 09:54 AM
Being displayed for different keywords could be a cause, but it unlikely. The keywords themselves are very similar and all have similar stats.
Edited by nethy, 15 November 2011 - 10:16 AM.
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