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Update Of Meta Description/title For Sale Periods


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3 replies to this topic

#1 aroncody

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Posted 09 November 2011 - 11:46 AM

Does anyone have experience in changing meta descriptions or titles during sale periods.

We have seen a traffic significant shift since google implimented site links in PPC from SEO to PPC during our sale periods/promos. This shift exsited in 2010 sale periods but became much more prominent in 2011. The increase in PPC real estate site links gives and the power of the messages we put there really make the shift heavily noticable.

To try to counter this we are contemplating updating the Meta data during sale /promos to make it more compelling. Hoping to improve the SEO CTR.

1. Any insights into SEO issues from updating meta data frequently? it would be around 4 times a year and changed for 3-6 weeks.

I am aware of the risk that google don't update it once we come out of sale but we can test to see how often google are updating our meta data in their cache.

Any thoughts ? crossfingers.gif

Thanks

#2 Jill

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Posted 09 November 2011 - 02:20 PM

QUOTE
Any insights into SEO issues from updating meta data frequently?


There shouldn't be any. They're not a factor in rankings and it's your site/page to do with whatever you please.

#3 aroncody

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Posted 10 November 2011 - 12:06 PM

QUOTE(Jill @ Nov 9 2011, 02:20 PM) View Post
There shouldn't be any. They're not a factor in rankings and it's your site/page to do with whatever you please.


Cool thanks Jill

My take was that the meta description and title impacted CTR.
CTR I was under the impression did impact your position in SERPS. For example if the customer has clicked you before.

Cheers
A.

#4 chrishirst

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Posted 11 November 2011 - 01:44 PM

QUOTE
For example if the customer has clicked you before.
it may well do ...







.... for that customer/visitor AND ONLY that customer/visitor




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