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Google's "freshness" Update

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#1 Hichem


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Posted 05 November 2011 - 09:01 AM

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summerís day, are best when theyíre fresh. Even if you donít specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], I probably want information about next summerís upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what Iím looking for.

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SEOMOZ http://www.seomoz.or...iteboard-friday
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GMA news http://www.gmanews.t...h-algorithmnbsp

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