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Ppclick Vs Ppcall?
Posted 31 October 2011 - 06:24 AM
1] What's the difference between Pay Per Click and Pay Per Call?
2] Why does does either of them bring "immediate" results when compared to Organic SEO?
Posted 31 October 2011 - 08:44 AM
Certainly, the calling one would provide immediate results since you're getting a call and you can try to sell to them immediately.
Posted 31 October 2011 - 09:00 AM
Posted 31 October 2011 - 10:48 AM
I'm not an expert (far from it). But I do know that getting to the top of Google's first page is not the only way to generate traffic.
For a start, just because you are seeing the site at the top of the page, it doesn't mean that everybody else will. It depends which Google search site they are using, whether Google is serving personalised search results to them, and other factors.
Also, search engine results are not the only way to generate PPC advertising. People might click on an ad on a third-party site, for example.
That said, if you have a site that consistently performs well in Google search results, that might be a reason to cut down on PPC. As with all things, try it and see.
Posted 31 October 2011 - 10:59 AM
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