4 replies to this topic

[mikehende]

Can anyone explain to me 2 things please?

1] What's the difference between Pay Per Click and Pay Per Call?

2] Why does does either of them bring "immediate" results when compared to Organic SEO?

Thanks.

[Jill]

They are just like what they sound like. In pay-per-call you pay if someone calls you. And in pay-per-click you pay if someone clicks on your ad.

Certainly, the calling one would provide immediate results since you're getting a call and you can try to sell to them immediately.

[mikehende]

Thanks for clarifying but looking at this from another perspective, if your site goes to the top of Google's first page then what advantage would you have to pay for either the PPClick or call?

[Mikl]

... if your site goes to the top of Google's first page then what advantage would you have to pay for either the PPClick or call?

I'm not an expert (far from it). But I do know that getting to the top of Google's first page is not the only way to generate traffic.

For a start, just because you are seeing the site at the top of the page, it doesn't mean that everybody else will. It depends which Google search site they are using, whether Google is serving personalised search results to them, and other factors.

Also, search engine results are not the only way to generate PPC advertising. People might click on an ad on a third-party site, for example.

That said, if you have a site that consistently performs well in Google search results, that might be a reason to cut down on PPC. As with all things, try it and see.

[Jill]

Many experts recommend having a presence in both organic and paid listings for best results. Of course, every site is different, so you have to test what works for your site and its market.