and trusting an article wrote in 2004 than something wrote now 
With much of the articles that are written now by so-called "experts" are simply a rehashing or regurgitation of practices and "facts" from 1999.
GOOD optimisation hasn't really changed, providing pages that are created for USERS is still the best way, links are still advertising and promotion, (yes they may help with ranking in Google but hey! Moving up through the ranks is also called promotion), and search engines are still not the only way to get converting traffic.









