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Rich Snippets..


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32 replies to this topic

#16 DJKay

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Posted 28 September 2011 - 12:02 PM

Yes, have that that. Will let you know how it goes.

#17 DJKay

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Posted 07 October 2011 - 09:57 AM

Here is where we are, I am posting it here just in case anyone has any suggestions:

My developer put the snippet mark up on the product pages and its not making sense..The product url I used is this: http://www.sap-press...ial-Ledger.html Here is what the output from the rich snippet product tool located here...http://www.google.com/webmasters/tools/richsnippets..says:

Google search preview

The following errors were found during preview generation:

This page does not contain authorship or rich snippet markup.

Extracted Author for this page
Page does not contain authorship information (learn more)
Extracted rich snippet data from the page
product
type = product
title = Actual Costing with The SAP Material Ledger
description =
image = http://www.sap-press...__49397_std.jpg
url = http://www.sap-press...ial-Ledger.html
site_name = SAP PRESS Bookstore
Item
Type: http://data-vocabulary.org/product
name = Actual Costing with The SAP Material Ledger
image = http://www.sap-press...__49397_std.jpg
description = • Learn how to configure the SAP Material Ledger to perform periodic actual costing, actual costing revaluations, and more• Discover how the SAP Material Ledger calculates actual...
brand = SAP PRESS
category = Media > Books > Non-Fiction > Technology Books
price = 79.95
availability = in_stock
review = Item( 1 )
identifier = H3189
offerdetails = Item( 2 )
Warning: In order to generate a preview, either price or review or availability needs to be present.

Item 1
Type: http://data-vocabula...eview-aggregate
rating = 5
count = 2
Item 2
Type: http://data-vocabulary.org/offer
price = 79.95
currency = USD
seller = SAP PRESS
condition = new
availability = in_stock
quantity = 300
offerurl = http://www.sap-press...urce=googlepprs
identifier = H3189

I am confused, we do have in there price, review and availability..so why won't it generate a preview. I also don't understand the authorship piece because that has to do more with page citation and since businesses cannot open profiles in Google + I am not sure why that applies here.

Any suggestions are appreciated. DJKay

#18 SledDawg

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Posted 10 October 2011 - 01:01 PM

Can anyone point me to sites/pages that actually have rich snippet/schema.org code in place? Like for events?

I can see SERPS with citations where Google has extracted marked-up text to "assemble" a rich snippet e.g. last.fm pages for albums, where I can see something like this (some HTML removed...):
CODE
<span itemprop="tracks" itemscope itemtype="http://schema.org/MusicRecording">
<meta itemprop="url" content="http://www.last.fm/music/Pink+Floyd/_/In+The+Flesh%3F+%281994+Digital+Remaster%29">
<meta itemprop="inAlbum" content="The Wall">
<a ref="/music/Pink+Floyd/The+Wall/In+The+Flesh%3F+%281994+Digital+Remaster%29" album="">
<span itemprop="name">In The Flesh? (1994 Digital Remaster)</span></a></td>
</td>


So here we see the nested itemprop tags for the track name within inAlbum within tracks. If I search for "Pink FLoyd the wall" I might get a citation with a list of the tracks, and this marked-up code will do the display of the list of tracks.

But I'd like to see a page with 'pure' rich snippet code in the <head> or on a page e.g. something like this:

CODE
<div itemscope itemtype="http://schema.org/Event">
  <a itemprop="url" href="http://www.ieee-iedm.org/">
  <span itemprop="name">2011 IEEE International Electron Devices Meeting (IEDM)
</span>
  </a>
<br>
  <meta itemprop="startDate" content="2011-12-05T09:00">
    5 Dec 2011
    9:00 a.m.
  <meta itemprop="endDate" content="2011-12-07T20:00">
    7 Dec 2011
    8:00 p.m.  
<br>
<div itemprop="location" itemscope itemtype="http://schema.org/Place">
    <a itemprop="url" href="http://www.hilton.com/en/hi/groups/personalized/D/DCAWHHH-EDM-20111202/index.jhtml?WT.mc_id=POG">Hilton Washington</a>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="addressLocality">1919 Connecticut Ave., NW</span>
<br><span itemprop="addressLocality">Washington</span>,<span itemprop="addressRegion">DC</span>
    </div>
  </div>


In theory, Google should display all of that in the relevant SERP, no?

Or do I have it all wrong?

#19 Michael Martinez

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Posted 10 October 2011 - 01:15 PM

I recently had the opportunity to discuss their support for schemas in the search results. I believe they said that at this time they are only using recipe schema (and maybe one other that eludes me). This is still an experimental process but as I understand it they need more sites to implement schemas before they can start integrating them into their SERPs for a broader selection of queries.

#20 DJKay

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Posted 10 October 2011 - 01:28 PM

QUOTE(Michael Martinez @ Oct 10 2011, 02:15 PM) View Post
I recently had the opportunity to discuss their support for schemas in the search results. I believe they said that at this time they are only using recipe schema (and maybe one other that eludes me). This is still an experimental process but as I understand it they need more sites to implement schemas before they can start integrating them into their SERPs for a broader selection of queries.


Hi Michael,

Thanks for jumping in here..who is "their" do you mean Google? And when you say schemas, are you referring to microdata, microformats, and RDFa as a whole or just one of those formats in particular? And was the other one product?

The thing is amazon is using rich snippets....albeit, amazon is a big customer and a monster site..I have seen others though..Thanks in advance. DJKay

#21 Mikl

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Posted 10 October 2011 - 01:45 PM

SledDawg,

I can't help you with events. But I have a website that uses rich snippets for recipes. It's working now, but it took a long time.

The first snag was the Google said they would only accept rich snippets from sites that had a "social content", which means, for example, that users can post reviews on the site. I don't think that applies any more (not sure about that). Then they said I could submit the site to them anyway to get it approved, even without the social content. I did that. I didn't hear anything further, but some weeks later the snippets did start appearing in search results.

But even now, it's not perfect. For example, each recipe is supposed to have a hands-on time and a total prep time. Mine have both, but for some reason they have never recognised the hands-on time; they say it is in error.

I don't know how useful all this is. In theory, a searcher can filter the search results, for example to show recipes that contain a particular ingredient, or have fewer than a certain number of calories. I seriously doubt that anyone doing a quick search for a recipe would bother to do that.

The only benefit I can see is that the recipes now have a photo next to them in the search results. I assume that that might make the recipe more attractive to the searcher and encourage them to click through, although I've no evidence to support that.

Hope this helps.

#22 SledDawg

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Posted 10 October 2011 - 02:00 PM

Thanks for the replies. My dilemma is the old chicken and egg problem.
It seems sort of inevitable that schema.org use will expand.
(I won't get into the religious discussion of RDFa vs. microformats, Google co-opting the semantic web, etc....)
So, it seems that it would be in our interest to get on this bandwagon relatively early. Coupled with that is the desire to add OGP tagging for Facebook sharing purposes. Both metadata markups will use some of the same text as values, so makes sense to include the development time for both in our CMS.
But it's hard to justify if the rich snippets won't show up right way in SERPs: " You recommended we add all this code, why isn't it working?"

Do others have this problem as well?

#23 Michael Martinez

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Posted 10 October 2011 - 04:26 PM

So, schemas go beyond the rich snippets concept. Google (and Bing) can certainly extract rich snippets from schema formats but they really want to build new search capabilities on top of the schemas, if enough sites use them.

You do NOT have to use schemas to get rich snippets in your SERPs. Those rich snippets may be constructued from any structrured data on your page(s). I have seen a lot of rich snippets constructed from list elements, for example -- although obviously that is not happening for every site on every query.

#24 DJKay

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Posted 11 October 2011 - 09:01 AM

QUOTE(Michael Martinez @ Oct 10 2011, 05:26 PM) View Post
So, schemas go beyond the rich snippets concept. Google (and Bing) can certainly extract rich snippets from schema formats but they really want to build new search capabilities on top of the schemas, if enough sites use them.

You do NOT have to use schemas to get rich snippets in your SERPs. Those rich snippets may be constructued from any structrured data on your page(s). I have seen a lot of rich snippets constructed from list elements, for example -- although obviously that is not happening for every site on every query.


So Michael, are you implying that it may be easier at this point to construct rich snippets with microformats or microdata? All I am looking for is the effect of having the rating with stars and the price in the serps results text block for our site.

DJKay

#25 DJKay

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Posted 13 January 2012 - 09:52 AM

Hi Gang - Reporting back. Well what I can say is WOW! the developer finally got it to work in the rich snippet tool. Of course, its going to take time for the engine to pick it up, but I wanted to post back and tell you what he found to be the key.

From the mouth of our developer to your eyes...apparently when coding the page.."do not put rich snippet mark up in any div that is marked display none or visibility hidden...tag stuff in the page that is visible to the user."

I am so excited...now it just has to get picked up in the engines..so I will report back when it happens and let you know what impact it is having on conversions.

Finally, everyone, thanks...I am not a developer --a marketer -- and one thing I really appreciate the forum is that I can come in here and bounce off ideas, share what we are doing..and get feedback...I am sure that over the years the questions I have asked and the way I ask them may make you scratch your head..but again many thanks..and I let you know when it gets picked up by the search engines.

DJKay

#26 Tiggerito

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Posted 20 January 2012 - 10:39 AM

I've managed to get review and breadcrumb rich snippets working fro quite a few websites now.

About a month ago it seemed Google opened up it's doors and I started to see those types of rich snippets showing up in days.

Breadcrumbs are relatively simple but Google seems fussy with reviews. It looks like the need a complete and valid object marked up that the review is based on. e.g. a product, recipe, event.

Officially a page should be html5 but from my experience it does not matter. I'd expect they just want the code to be valid enough that they can work out the structure.

Once you have them right you will see the effect in the preview of the rich snippet testing tool.

With author, I've managed to validate my author status and see it in the rich snippet testing tool. In the early days I saw my profile in search results, then it got dropped. From what I can gather Google now only shows authoritive authors based around the Google+ profile.





#27 Jill

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Posted 20 January 2012 - 03:51 PM

Regarding Rel=Author, it's well worth doing.

Refer to my article:
5 Reasons Why You Need to Use Rel=Author on Your Content


#28 DJKay

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Posted 21 January 2012 - 08:29 AM

Hi - Wanted to provide an update-- the star rating are showing up in the product listings..not sure if its from the recent product snippet work or through our google merchant center feed which we did first and made that snippet compliant.

Crawl dates are showing 12/21..which makes me think that its from the first part of the project where you can optimize your merchant center feed for rich product snippets. You fill out a form and notify them its done. The second part, coding the actual product pages was what we just finished up and filled out a form for Google then too saying it was done, giving them urls to check.

So we will just have to wait and see; in my call with our Google rep, I asked to see if they can get them indexed quicker, of course, the answer I got was that since its a beta product, its going to take a while and they cannot speed it up.



#29 qwerty

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Posted 21 January 2012 - 03:14 PM

I can provide an update too. We just released updates to two of our subdomains that will be using the JobPosting schema. I tested them myself this morning. One of them has some semantic errors that bring up a few warnings in Google's rich snippets testing tool (should be pretty easy to fix), but the other, on our mobile site, is a thing of beauty.

Now I just have to watch and see how they show up in the SERPs.

#30 rhornsby

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Posted 07 February 2012 - 09:26 PM

Has anyone gotten breadcrumb snippets to show up in Google SERPS? Reason I ask is I used to have all breadcrumbs marked up with data-vocab, which was code intensive, but the snippets showed up in Google SERPS.

However, once Schema.org came out I stripped all data-vacab and marked up breadcrumbs as shown on Schema.org, which is much simpler. Unfortunately, breadcrumbs snippets stopped showing.

And now, on the W3 Schema.org discussion list, it is being argued and apparently accepted that the example on schema.org is incorrect and each breadcrumb of a trail has to be individually marked up! See Issue-10 Schema.org Breadcrumb




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