Edited by parth, 07 September 2011 - 12:44 PM.
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Posted 07 September 2011 - 12:37 PM
Posted 07 September 2011 - 01:01 PM
As far as keywords/header tags go... the only thing that really matters is that keywords are present in places where it makes sense for them to be.
Posted 07 September 2011 - 04:51 PM
Keep in mind, a site map created for human visitors is totally different, and can be helpful to those who come to your websites. If you link to this from the home page, it gives the SE's another option of easily finding the links in your pages too.
Use the H1 tag in your page for the headline, like a newspaper would be set up. Then h2 or h3 for things you would consider sub-headlines, like the smaller headlines you might see lower in a newspaper or magazine.
The header tag denotes important info in your page, or a page title (not what you see in blue or place in the head section of your code), but should not be used to stuff keywords into. The strong or bold tags will make the info more visible, so they will stick out to visitors. That's the main advantage of those tags at the moment.
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