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Snippets Are Different From Meta Description


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#1 Santosh

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Posted 27 August 2011 - 10:56 AM

When I serch a keyword in google, title is same as i written in title tag but snippets different from meta description.I know if search keyword is not include in description,snippets may pull our page content that contains serach query(as jill said in lynda.com seo video tutorial).The snippets what displays in serps is taken from two places, half section from meta description and half from a flash file(text is displaying in flash file).Google can read flash content????

#2 Jill

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Posted 27 August 2011 - 11:06 AM

Yes, they'll take the data from where ever they can find it.

#3 Mikl

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Posted 28 August 2011 - 04:10 AM

In my (limited) experience, Google will use the text in the description tag if it is more than just a few words long, and if it contains any of the search terms or any other text that might be related to the search term. If the description text is more than about 150 characters, it will use an extract of it.

In other cases, it will either combine the description text with text from elsewhere, or ignore it completely.

The above is based on my own observations, and should not be regarded as definitive.





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