Hi Mike,
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There are free tools that help people organize linking data. Whether that assists in acquiring links is a matter of personal perspective.
Yes, agreed. I'm not referring to that.
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There are tools that spam other Websites through activities such as automated blog comments, forum registrations, and directory submissions.
Yes, agreed. I'm not referring to that.
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Whether those links are worth acquiring is a matter of personal perspective.
Yes, agreed. My guess is that such links have some value, but I don't know what it is and doubt anybody else does either. I have no objection to a theory the value is low.
In any case, I have nothing nice to say about spam bots. There's the moral case of course, but even if we were to rationalize that away, those who think this way are victims of the wrong mindset.
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I have never seen anyone claim, let alone PROVE that using these kinds of resources has established brand value for their Websites (or anyone else's).
Creating a brand seems a much bigger challenge than getting links. I don't know of any free tools that create well known brands.
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I have seen plenty of marketing hype, lies, unscientific presentations, and other easily disputable claims that just don't show that "free" tools are the answer to everyone's dreams of search engine success.
Yes. The answer to everyone's dreams of search engine success is hard work applied consistently over time. I think we all agree on that.
And yes. There's a lot of crap on the net, no doubt.