3 replies to this topic

[kynduvme]

I was trying to rethink mystrategy for PPC and thought I might try broad match for a change. The idea being that you get more traffic but just prune with negetive words as they come up. Currently I do strictly phrase or exact mathc based on keyword research using multiple tools.

[Jill]

Is there a question involved with your post?

If it's whether you should try this or not, then sure. It's always a good idea to test anything in Adwords.

[kynduvme]

Oh right sorry! I was rambling, the question is; What do you think is a better approach to beginning a PPC campaign; Extensive research of phrase or exact match key words or 4 or 5 general phrases and use broad match to catch whatever related phrases are typed? With broad match you would have to do extensive pruning as you went filling up the negetive list.

[LibbyLu]

Yes, you do have to monitor it, but as a test it's a great way to start out to see what people are actually using to search for you. You do need to be careful as you can come up for a lot of un-related stuff (but then you can just build up a negative list). Later, you can use the phase and exact match.