QUOTE(qwerty @ Jul 30 2011, 11:50 AM)
Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are.
Just to clarify, when you say you're getting the same amount of traffic, do you mean that the same number of visitors are coming to the site from organic searches, or that you're getting the same number of page views? Or both? And what about conversions -- are they up or down? There are a lot of possible explanations, but without a clear picture of the situation they're all just guesses. Maybe the pages you had before were fairly general, so now people are landing on pages that more specifically reflect what they're looking for. Maybe you've overcomplicated the site in the process of expanding it, so people can no longer find what they're looking for.
We are getting around the same amount of unique visitors and page views. Conversion rate didn't change, still around 1%.
Is the no change in traffic that concerns me. Why am I getting the same traffic as we had 1,500 pages now that we have over 70,000 indexed? And we are not buried over the 4-5th pages on Google... I mean, we mostly on the first page for those page/keywords!
Try the following, just picked random right now from our newest added pages, we are listed as virtualsheetmusic.com:
A Baby In The Cradle sheet music
Baby Just Like You sheet music
no family man sheet music
So, I am wondering, how we couldn't register any increase in traffic? Even if a few people a day would search for those keywords, we have anyway added 70,000 new pages to our site, that should mean something. All of the indexed via sitemaps (and confirmed via Webmaster Tools).
QUOTE(Michael Martinez @ Jul 30 2011, 02:43 PM)
But you MUST take these kinds of things into consideration.
Based on your explanation of the site's history, you had X amount of traffic from 1500 pages. Then Panda struck and your traffic went down to X-Panda. Since then you have added almost 70,000 pages and that has brought your traffic back to almost-X.
If that is in fact the way things have gone, you cannot ignore Panda -- you have to either do something about your site design or hope that the next training set expansion pulls you out of the downgrade category -- or the one after that.
Eventually, if your site doesn't come back, you WILL have to change it or change SOMETHING.
To clarify, here are the facts for our site:
1. On February 1st we added 4,000 new titles to our sites. We have moved from about 1,500 pages to over 6,000. Site traffic didn't change.
2. At the end of February we have been hit by Panda. We lost about 20% traffic.
3. After about 2-3 weeks, we recovered a little from Panda and were back to normal traffic. Nothing more though that one year before during the same time!
4. On June 16 we have been hit hardly by Panda, we lost again 25% of traffic from Google.
5. On June 30 we added over 65,000 new titles to our catalog. So now we have over 70,000 pages indexed on Google (submitted via sitemaps and confirmed indexing via Webmaster Tools).
6. As today, August 1st, no change in traffic. Nothing, nada. But I can find our pages on Google if I search for them (see above). And we are on the first page!