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How Much Opportunity In Seo?
Posted 14 March 2004 - 02:53 PM
Where I come from: I know HTML and have a background in journalism and copywriting.
How much opportunity is there in starting out with SEO contracting now? Is it like the mid-90's with web design, or have I missed the boat? Is there enough business around for those currently doing SEO, without more aspirants trying to break into the field?
Posted 14 March 2004 - 03:38 PM
It will be more difficult for new SEOs to break into the business simply because there are so many of us now. I think the SEOs that can get past simply changing a few meta tags or incorporating some spam techniques and offer a full suite of services such as optimization, PFI and PPC management, SEO copywriting, link building, usability, ROI tracking, etc. are going to be the ones that come out on top.
Posted 14 March 2004 - 04:11 PM
Thanks for your candid assessment.
Posted 14 March 2004 - 05:21 PM
Especially if you're interested in going to work for a larger SEO company or a company that is looking to open up an in-house SEO dept.
I think freelance opps are there too, but the field is pretty crowded and you have to be able to stand out from the crowd with some sort of unique selling proposition.
Posted 14 March 2004 - 06:20 PM
If SEO really does appeal to you, the trick will be working out how you can actually get involved, given your unique siutuation, e.g. do you get a job with an SEO firm, do you freelance or chase your own clients etc etc.
Oportuinities abound in SEO, and the answer to how to get involved a business / career focussed decision, rather than an SEO oportunities based decision. So approach it thge way you would starting any business: Business plan, marketting plan, budgets etc etc. That, or email a few SEO firms and see what happens re a job.
Posted 31 May 2004 - 09:34 PM
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