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Broad, Exact, Or Phrase When Doing Keyword Research
Posted 20 July 2011 - 03:06 PM
Posted 20 July 2011 - 03:10 PM
Posted 20 July 2011 - 05:29 PM
Posted 20 July 2011 - 05:48 PM
Lynda.com just published a new SEO course, "Analyzing Your Web Site to Improve SEO." In it, the instructor provided one bit of info that didn't quite jibe with your course. It said that, for the most part, the Meta Description serves merely as a way to clarify the page's content in the Google search results, and it's not used at all for page ranking. What's your take on that? I realize that Google's methods are a constantly moving target, and things may have easily changed since you released your lesson back in March of 2010. But I consider you to be the guru and would like to know your stance on that.
Posted 21 July 2011 - 07:40 AM
That's basically correct, although I still could swear that I've seen instances where the Meta description may have had impact on the site showing up in the Google search results.
Posted 12 August 2011 - 12:01 AM
Posted 29 August 2011 - 06:49 AM
Posted 17 January 2012 - 11:51 AM
Posted 17 January 2012 - 03:31 PM
One of the best ways to use the Google Keyword Tool to get keyword ideas is to input a website URL instead of keywords - run through a list of similar/competing sites, dump all the suggestions out to spreadsheets, sort through that for what's actually relevant. Then you can go back in and get exact match search counts.
Posted 18 January 2012 - 12:06 PM
Would that be a URL of a competitor or one on the site you are researching for?
Posted 03 March 2012 - 11:59 AM
First post here. When I use both keyword tools inside Ad Center and Google one thing I found was that using the broad search as suggestions leads to more "negative" keywords that I should be using. The sites I'm concentrating on are E commerce sites and making the links relative to the search is important to me, which is nice since it keeps my desired effect in line with that of the search engines.
In a way I've found that keyword tools inside for example, Adwords, which is designed to make the most out of advertising dollars ends up forcing me to generate SEO that is inline with best practices and good end user experience. So I guess for me broad search is a way to trim the fat off of the keywords or phrases I actually can benefit from.
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