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How Would You Structure A Large Data Site?


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3 replies to this topic

#1 danthomas

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Posted 18 July 2011 - 04:41 PM

Hello

We are in possession of all Swedish first names and surnames.

Due to legal reasons we cant access all registrered names in Sweden and list.

We have experimented with 400 first names and 400 last names, which equals 160000 subpages (all the combinations). The traffic was steady high xxx uniques per day since the competition is very limited.

How would you structure a mass autogenerated "content" site?

Url:
domain.se/name-last.html
domain.se/name-last/

"Content":
Of course we have the names in title, meta, h1 tags. The text is generated by 20 different default texts which include the specifc name and last name. How could it be optimized? Crawl related news sites incuding the name as an example?

Sitemap structure:
We have managed to get about 45000 pages indexed of the 160000. We have just created a simple .xml file and submitted in Webmaster Tools. Is there a smarter way?

How would you crosslink the internal pages?

I appreciate your time!

Best regards
Stefan

PS: If you wonder how we monetize the traffic its through different website/domain offers - works great! Like "Get your own website at namelastname.se".

#2 Michael Martinez

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Posted 19 July 2011 - 01:57 PM

You have to select target queries in order to optimize. Otherwise you're just throwing words on the page and choosing your own emphasis and repetition and that will be naturally relevant to whatever it is naturally relevant to.

In other words, without keyword research you're not optimizing just playing a numbers game.

#3 danthomas

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Posted 19 July 2011 - 03:29 PM

Thanks for your reply Michael.

Naturally we have picked the names strategically in our test. The vision is not to out rank the authoritative sites (yellow pages), but to rank for all the typos and not so popular names - furthermore, names that dont exist, which therefore dont exist in the yellow pages. It all adds up, even in small country like Sweden.

I still have a few questions regarding the optimal structure of the site regarding urls, sitemap and internal linking.

#4 Michael Martinez

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Posted 19 July 2011 - 04:34 PM

QUOTE(danthomas @ Jul 19 2011, 01:29 PM) View Post
Thanks for your reply Michael.

Naturally we have picked the names strategically in our test. The vision is not to out rank the authoritative sites (yellow pages), but to rank for all the typos and not so popular names - furthermore, names that dont exist, which therefore dont exist in the yellow pages. It all adds up, even in small country like Sweden.

I still have a few questions regarding the optimal structure of the site regarding urls, sitemap and internal linking.


The general rule of thumb is this:
  • Identify a query
  • Embed the query in your page title
  • Use the query on the page (with emphasis where appropriate)
  • Use (or don't use) the query in the page URL
  • Use (or don't use) the query in link anchor text pointing to the page

In terms of defining an "optimal structure" for a Website, you have to make sure that:
  • Each page offers unique value and self-reference
  • You have a tiered navigational structure that elevates important pages
  • You can get to every page on the site through multiple click paths
  • You minimize duplicate content
  • You attract as many value-passing links to inflow points as possible

There is no one way to do all this stuff. There is no formula for large Website design (and I feel I have built more than a few large sites) that works in all situations.

You're working with a relatively flat keyword space. Everything you do in scale is going to turn into homogenous mush. There isn't a whole lot you can do to "optimize" in that kind of situation.

15,000 people may search for "Jane Smith" every month and 2 people may search for "Quirinus Dabblebe" each year. Your optimization begins with choosing between the queries, determining where you're more likely to capture the most traffic once you have done everything else you need to do.




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