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6 replies to this topic

#1 Bojangles

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Posted 27 June 2011 - 06:04 PM

Hi I was just wondering how to achieve the top result in a Google search e.g..



Cheers,

Mike.

#2 Jill

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Posted 27 June 2011 - 08:26 PM

Buy Adwords and do sitelinks. Be the highest bidder and have the best quality score.

#3 Bojangles

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Posted 29 June 2011 - 05:43 PM

QUOTE(Jill @ Jun 28 2011, 11:26 AM) View Post
Buy Adwords and do sitelinks. Be the highest bidder and have the best quality score.

Ah hah, so itís a bidding thing, thanks heaps Jill.

Cheers,

Mike.


#4 davidbrett

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Posted 30 June 2011 - 02:40 AM

It is not just a bidding thing. Having a good quality score is also very important as Jill mentioned. If you are the highest bidder but have a poor quality score it is unlikely that you will obtain the top position



#5 Bojangles

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Posted 30 June 2011 - 04:45 AM

QUOTE(davidbrett @ Jun 30 2011, 05:40 PM) View Post
It is not just a bidding thing. Having a good quality score is also very important as Jill mentioned. If you are the highest bidder but have a poor quality score it is unlikely that you will obtain the top position


Score meaning ranking???

#6 davidbrett

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Posted 30 June 2011 - 04:53 AM

Googles Quality score is about the quality of your ad and its relevance to the search term. It includes factors such as your ads click through rate, the quality of your landing page and the presence of keywords in your ad copy amongst other things.

You can read more about it here.
http://adwords.googl...mp;answer=10215

#7 Mikl

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Posted 30 June 2011 - 07:47 AM

Mike, I think you're confusing the position of an AdSense ad with the ranking of a web page.

When the others advised you to aim for a high-quality ad, I think they meant that the ad should be targeted at search terms that are relevant to the product or service being advertised, and that it should contain text (or an image) that will persuade people to click on it.

When you asked about the benefits of a site having a URL in the form <popular tourist destination>.com, you're asking about the effect that might have on the ranking of the site in search results. That's got nothing to do with AdSense (or other forms of paid advertising).





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