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19 replies to this topic

#16 chrishirst

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Posted 11 June 2011 - 11:06 AM

Links from such things as "article marketing" have only had a temporary "useful" life, but you do realise that this is the wrong forum to be looking for the latest tricks and algorithm updates.

We focus on real optimisation and marketing NOT the short lived "crash and burn" tactics of the "algo chasers"!

#17 Jill

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Posted 11 June 2011 - 11:08 AM

QUOTE
Has the importance of links for rankings in the search engines, especially Google decreased?


I'd say no. It's just as important, if not more (for competitive queries) than it's ever been.

#18 Michael Martinez

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Posted 13 June 2011 - 12:36 PM

I agree with Jill -- the value that the ranking algorithms have associated with links has gone up and down a little over time as they tweak factors, but most likely what we're seeing this year is better filtering of artificial links.

Links were never the most important ranking factor to the search engines. SEOs made them the most important ranking factor to SEOs. Now we're starting to see a more natural balance in the SERPs, at least until people figure out how to get artificial linking resources into the "Allowed to Pass Value" club again.

#19 ABAR

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Posted 13 June 2011 - 06:24 PM

what does SERP stand for?

#20 Michael Martinez

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Posted 13 June 2011 - 06:31 PM

SERP = Search Engine Results Page






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