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Google Vs Facebook
Posted 03 June 2011 - 05:12 AM
One of my clients has been considering using facebook ads until he discovered an article on business insider which states that "Over 35% of those surveyed by Bank of America Merill Lynch said Google is the 1st place they go when making an online purchase VS. under 3% ask their friends Facebook"
What do you guys think and suggest about paid advertising on google vs facebook?
Posted 03 June 2011 - 06:53 AM
I take that to mean that 35% do a Google search for the product. That's got nothing to do with the click-through rate of the ads that are displayed as a result of that search.
Really, the number of people who search Google vs the number who ask their friends is not particularly relevant to your client's decision. You've got to judge it on the total amount your spend on the ads vs the value of the business it brings in. Since you can measure both of those quite easily, it would make sense to test both methods and see which one works best for your client.
Posted 03 June 2011 - 08:04 AM
Posted 07 June 2011 - 03:30 AM
IMHO, each should be judged on it's own merits on whether it's worth while under your particular circumstances - why not use both?
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